To provoke students to use Microsoft XNA Studio Express development software for programming new computer games.

Traditional games are dead. New computer games, which can be programmed by any student in XNA software, are starting. The symbol of old games is a piece from Ludo. We declared death on old games and started demonstratively killing the pieces.The website, where you can download the XNA program, is the central point of communication.

Everything led to the website: banners, posters in schools, and POS materials. You can see guerrilla sprays in the streets. Viral videos show different ways to execute the pieces. A promotion happened in the streets with large 3D piece installations.

4,000 students created their own game.The number of people interested in the software doubled in comparison to last year.