Cannes Lions
AGÊNCIACLICK ISOBAR, Sao Paulo / SONY / 2012
Overview
Entries
Credits
Description
The Xperia Play is a smartphone that has a real game experience, with a real joystick built-in, as a differential. To launch this campaign we created a video campaign making fun with the gameplay of other touchscreen smartphones. This film is focused on the Brazilian passion for soccer. It shows that the experience of playing a soccer game on the touchscreen smartphones is an awful idea.
Similar Campaigns
12 items