Cannes Lions

XPERIA SMARTPHONE

LBi, New York / SONY / 2012

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Description

To promote the HD screen in the new line of Sony Xperia phones, we built an app that let people view something they’d never seen before.Xperia Studio is an ongoing digital collaboration with artists, intellectuals, and technologists seeking to test the limits of mobile technology. The Invisible Universe app was created with Dr. Joshua Peek of Columbia University. It uses GPS, device orientation, and enormous full-sky maps to deliver a view of the night sky few people have ever seen. Using the app, users can view gamma rays, x-rays, neutral gas, ionized rays, and far infrared wavelengths through their phone.The Invisible Universe was featured in Wired, Engadget, and Gizmodo. It’s been downloaded from the Google Play market over 47,000 times and earned over 1.6 million impressions.

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