Cannes Lions
OGILVY PERU, Lima / BURGER KING / 2012
Overview
Entries
Credits
Execution
The Burger King’s delivery motorcycles run around the city with the front wheel up due to the huge burger that are carrying in the load box.We clearly demonstrated the attribute of the XT, giving our target what they expect from Burger King.
Outcome
Turned the delivery motorcycles into big mobile billboards around the city.The high impact of Extreme Delivery produced an 83% sales increase.
New sales record during lunchtime for 36 consecutive days.Our extreme communication was a hit on social networks.
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