Cannes Lions

XT

OGILVY PERU, Lima / BURGER KING / 2012

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Overview

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Credits

OVERVIEW

Execution

The Burger King’s delivery motorcycles run around the city with the front wheel up due to the huge burger that are carrying in the load box.We clearly demonstrated the attribute of the XT, giving our target what they expect from Burger King.

Outcome

Turned the delivery motorcycles into big mobile billboards around the city.The high impact of Extreme Delivery produced an 83% sales increase.

New sales record during lunchtime for 36 consecutive days.Our extreme communication was a hit on social networks.

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