Cannes Lions
OGILVY, San Francisco / YAHOO / 2007
Overview
Entries
Credits
Description
The ChallengeDrive more traffic to Ask The Planet 2006, a promotion for Yahoo! answers where you could win cool prizes by answering 'big' questions.
The IdeaWe created a communication that could be spread by word-of-mouth where users could invite friends to Ask The Planet 2006, by sending them a question which was then interpreted by one of three off-the-wall characters.
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12 items