Yandex is the biggest Russian search engine and internet services provider. It includes free mail service, shopping wizard service, postcards service, games service, encyclopedia, Russian-English dictionary and so on. Yandex recently launched Yandex.Direct service that allows people to place text ads in search results. Its easy, can be configured for particular words searched, it's inexpensive and finally it can be done by yourself - no middlemen. In order to promote the service we created a banner: 'Hello, I've seen your ad... Your ad in plain view.'