One of the biggest insights of almost every sexually active girl is the concern of having an unexpected pregnancy, because let´s face it, we all know that having a baby changes a women lifestyle in a very drastic way. Our category competitors, from condoms to other contraceptive products, are already showing the bad part of it; so we don’t really want to approach girls in that same negative way.

But how do we do this? We create a cute imaginary baby with a very grown-up flirty attitude as an analogy; the baby is reminding her the possibility of getting pregnant when she knows she´s not under any contraceptive method.

What we want is to empower all the girls to take the decision of having a baby whenever they want.

With Yasmin, kids?, yes but not now.