Cannes Lions

YAZ ORAL CONTRACEPTIVE

RTC RELATIONSHIP MARKETING, Washington D.C. / BERLEX / 2007

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Our challenge with YAZ® is to differentiate an oral contraceptive in a crowded marketplace of birth control options.

Research indicated that women are doing more health “homework” online before making important healthcare decisions. This information inspired us to create an online resource for women to learn about YAZ ® and to empower them in managing their oral contraceptive health.YAZ-US.com is the most visited of Berlex's Female Healthcare websites, contributing to it being recognised by Berlex as the most successful launch of an oral contraceptive to date, as measured by rate of increase in market share and general awareness.

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