Creative: Composed of hand-drawn designs and clever animations, the look and feel of the site design aims to complement the spirit of the film and ignite puppy love.Playful: The video-rich site experience takes the user through multiple locations to watch pups swat butterflies, do tricks, play with fish and well, just be dogs.Custom: All downloads can be personalized – users upload their pet's face into the official poster, wallpapers and animated icons.Educational: The 'Tricks and Tips' feature allows users to view clips of dogs doing tricks followed by step-by-step training tips from their trainers.