The format of the piece is an animated music video which is customised for the user, where the verses of the song have different lyrics and animations, depending on which data categories the user falls under.

We presented Uber users with their own personal Uber usage data from the past year. Instead of simply stating statistics, user data was presented in a fun story/scenario.

We wrote the song to have clearly defined verses, so that each set of lyrics will fit and flow well, for whichever custom combination is generated for any user.