We considered publishing newspapers with pages from the 50s to reinforce nostalgia perception in the campaign. Using covers would be the best way. Milliyet newspaper dated September 15th, 2012 was printed with the original front and back covers of the issue from September 15th, 1952. Inner front and back covers hosted our advertisement and nostalgic content.

One third of the nostalgic bottles were sold within the first two weeks of the campaign.