Cannes Lions
J. WALTER THOMPSON, Shanghai / FOREVERMARK / 2016
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Description
The intention of this campaign is to capture and celebrate the romance and beauty of a wide variety of wedding proposals in completely different environments, by "marrying" the shape of a Forevermark diamond ring with the environment itself. The diamond ring's shape does not literally follow the shape of any specific stone's design but is, none the less, identifiable as a ring.
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