Situation: Many people are still hesitating to make the switch to electric cars.

Brief: Convince the doubters, especially the young adults, to make the electric switch with a car that answers all your questions and doubts.

Objective: Showcase as much features as we can of the new Opel Corsa-e without stepping into the boring lane of making yet another product film. We aimed to create a fun and lighthearted campaign that keeps the young target audience of the car entertained. We wanted to make car advertising fun again.

We started with a 2-minute film, showing all the different kinds of drivers and potential customers, each in their own environment asking a question about the feature that interest them the most.

And we seamlessly intercut to the white minimalistic visual world, as we let the Opel Corsa-e answer, visually with its dynamic beautiful driving shots and audibly with our strong message: “YES, OF CORSA.”

Having the very simple yet punchy campaign-line „YES, OF CORSA“ as our chorus and answer to all the questions tied everything together, making the music video very recognizable and sticking in people’s minds.

We spread our „Yes of Corsa“ message by making Corsa electric pop. From an epic moving image piece to spreadable GIFs, we used a diverse channel mix along the funnel, that generates enough awareness & attention to stick our message, the Opel brand and Opel Corsa in people’s heads.

The Europe-wide 360-degree campaign is aimed at buyers, especially the young adults, who still hesitate to switch to a fully electric car. To dispel any remaining doubts, the new campaign showcases the multitude of features and technologies integrated into the new Corsa.

We were able to identify all the relevant category barriers, needs, affinities and life events of our target group. But the actual breakthrough came after analyzing mega trends and generational behaviour: we realized, that the negative sentiment and hesitation goes beyond the category. It had cultural relevance: In an increasingly insecure world, especially Millennials & Gen Z hesitate in many life situations (FOBO; Overthinking). What they needed was a positive push in life.

So the key question was: Is it possible to not only convince the EV doubters but also become a positivity driver in people’s lives?

The campaign did not only introduce the new Corsa, but also crashed the questions of electric cars doubters by answering whatever question they had with a simple, powerful tagline: “YES, OF CORSA”. The campaign has been the breakthrough in Opel’s new brand image and voice. With huge success and positive responses, it is the loudest and most popular work in the brand’s history.

The campaign rolled out on every channel out there: From online film to DOOH, Spotify playlists, Radio, GIFs, Corsa Merchandise, Opel sponsored gaming events and print.

The film ran all over Europe, as it includes scenes that can be adapted for each market, not only for TVC, but also for a variety of social media assets, Spotify and GIFs.

The “YES, OF CORSA” tagline was so catchy, it was also placed in print and OOH as a stand-alone visual: no product, no features, only the powerful pun.

The “YES, OF CORSA” campaign has gotten more responses than any other Opel campaign ever. With a record number of views, social interactions and press coverage for Opel, the campaign was a success from the get-go.

Was there an overwhelming number of positive comments? Yes, of Corsa. With comments like "Best Opel commercial I've ever seen", "First car ad I like in long time" and "Didn't know car ads can be fun", this music video is successfully reshaping the Opel brand in people's heads, reaching an audience way beyond car enthusiasts.

As of today, the film has:

· +40 Million organic views.

· Highest total watch time over 230.000h.

· 75% view-through rate with an average viewing time of 1:38 mins.

· + 150 Million impressions.

So, can car advertising be fun again? Yes, of Corsa!