Yili, the Chinese dairy giant, was all set to hop into the Chinese Year of the Rabbit festivities with exciting plans to spread good luck and prosperity. But with billions of other brands vying for attention in China, they faced a hare-raising challenge! Their mission was to bring cheer and positivity in the post-pandemic world, but how could they stand out in a warren of rabbit-themed marketing and truly capture their audience's attention? Yili needed a catchy and out-of-the-box idea that would make them stand out in a field of fur!

Instead of 2D or 3D animation we create furry puppets and shoot it as stop motion that give the character a bit more like and visually is different from the normal animation film.