Cannes Lions
INTERACTIVE.McCANN.ES, Madrid / TELE 5 / 2007
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Telecinco, a spanish national channel, launched “Yo soy Bea” (Ugly Betty), a sitcom with the ugliest actress in the leading role that gets the success in spite of the way she looks. Under the concept “Together, we are more ugly”, we developed some actions online and offline. The first one was a microsite where you shout you want to be ugly too.
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