The yoga apparel brand Omnitom was largely unknown on the Bulgarian market. First of all, yoga is not the most popular exercise activity in Bulgaria, but even frequent yoga goers didn't know there were special clothes for practicing yoga.

What is unique about yoga clothes is that they are made from distinctive fabrics that let the body move more freely than normal clothes. To make our claim we developed special 'yoga' hangers. They were inspired by real yoga positions, also known as asanas.