Cannes Lions
PHOENIX ADVERTISING, Turin / MULLER / 2009
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The sensuality of Muller comes back: the brand’s new advert highlights the immense sensuality and a sense of intense, delicious, irresistible and all-consuming pleasure.The star of the new campaign is the little fruit which accompanies the spectator constantly through an experience of unmistakable pleasure, from a dive into the soft creaminess of the yoghurt to a light, subtle roll along the body of a very sensual woman, the other protagonist of the advert. The deep, intense red of the cherry opens the doors, through the woman’s eye, to an involving and transporting dreamlike dimension, characterised by artistic spots of colour and an inimitable work of body painting.
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