Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / YOTVATA / 2008
Awards:
Overview
Entries
Credits
Execution
The print posters feel so real and fresh, they create an irresistible urge to reach out to them and grab a cold bottle of chocolate drink.
Both the external "vending machine" and the inner "refrigerator" posters emphasise the Yotvata chocolate drink bottles in a refreshing way.
Outcome
The posters created a double impact:Top market share ever (65%)!Yotvata Chocolate drink became as popular as the best leading soft drinks.
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