We turned vintage photos of the most iconic streets of Rio and São Paulo (in which Volkswagen cars were present) into special VW ads for the cover of METRO - Brazil’s biggest free street newspaper. These ads were then distributed in the exact same street of their corresponding photos, proving to every driver and passerby that in that corner, decades ago, there was Volkswagen. The ad’s layout showed two little arrows: one reading “YOU ARE HERE” and the other, next to the old Volkswagen, reading “SO ARE WE, FOR 60 YEARS”.