NITORI is a Japanese home furnishing retailer. 

Our mission was to promote its “N-GRIP”, a duvet cover easy to replace.

(This was a revolutionary product, since existing duvet covers made by Japanese manufacturers had strings in the corners to attach the actual duvet to the cover, making it a bothersome task to change it.)

We created funny pre-roll ads, taking advantage of the “Skip Ad” button on YouTube. 

As soon as the ad starts, a housewife speaks out “You can skip this ad, but not housework.” to the viewer. As the ad plays on, funny incidents happen one after another, and it becomes impossible for the viewer to take their eyes off it.

We decided to make this complex product feature understood by more people using YouTube ads.

As soon as the ad starts, a housewife speaks out “You can skip this ad, but not housework.” to the viewer. As the ad plays on, funny incidents happen one after another, and it becomes impossible for the viewer to take their eyes off it.

Over 3 million Views on YouTube and Social media in just 3 weeks.

This significantly contributed to the understanding of this revolutionary product, and various media featured it as an innovative YouTube advertisement.