Cannes Lions
BUTLER, SHINE, STERN & PARTNERS, Sausalito / BENEFIT COSMETICS / 2015
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The challenge was to demonstrate the ease of use of Benefit’s revolutionary new gel eyeliner pen. Known for its cheeky line of instant beauty fixes, we wanted to tell a story that captured Benefit's unique personality. We captured how easy the eyeliner is to apply through a cinematic story of a woman handcuffed in the back of a police car precisely applying her liner for a gorgeous mugshot.
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