The key objectives were to create a tool that could be adaptable for all European countries (format, information…). To create a new way to communicate on a subject that has already been covered. Create a tone of voice that is simple but serious enough to be taken into consideration by the customer.

We chose to use pictograms so that our core message could be easily understandable by all, visually.

We limited the text information though made sure the short information was impactful and significant.

The Nissan Leaf leaflet was well perceived in the first Nissan dealership delivered. It was precise, clear, and easily understandable by employees and customers.

Nissan dealers used the Leaf leaflets during their argumentative speech and gave it to customers so they could read it at home, to help them make their final decision.