Cannes Lions

YOU VS. THE MASTERPLAN

BBH, London / BARCLAYS / 2013

Case Film
Case Film
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Description

It’s hard to feel confident about locking your savings away because life is full of costly surprises.

The Barclays ISA TVC creatively explores this financial dilemma through You Vs the Masterplan. A story about how even the best laid plans can sometimes be challenged by the realities of life.

Using the set up of a formal family photograph, we watch our hero over time as he's presented with his children's expensive hobbies, veterinary bills and some substantial orthodontic treatments. Thankfully the Barclays Flexible Cash ISA allows him to save and have access to his cash when he needs it.

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