Cannes Lions

Young Forever, Let’s rock the Animated 2-D World

JCDECAUX ADVERTISING, Shanghai / UNI PRESIDENT (THAILAND) CO. / 2016

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Description

This campaign was launched in Shanghai Metro Line 2 Jing’an Temple station, lasting for 2 weeks. It transformed the metro light boxes and wall stickers to something different. In the metro station, the media team covered the wall with huge red wall sticker combining ten 103-inch screens. There installed a real time image capture interactive device in each screen to capture the real time image. In front of the screen, there are 10 short focus projectors which would play the images in a very short distance without the influence of the light around , devided into 2 groups. One group was used to play the real time picture which was captured by the devices. The other was used to transform these pictures into comic image by filters. Moreover, with the using of AR technology, the live image of Kris Wu will show up in the screen interacting with passengers from time to time.

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