Cannes Lions

YOUNG HOME MAGAZINE SITE

NITRO FX, Helsinki / A-LEHDET / 2005

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Description

Avotakka is the leading decoration magazine in Finland. Now Avotakka is reaching for young people, decorating their first home, with a new theme magazine called Young Home. A website for the campaign was built on the idea where, along with the introduction, there was a design contest where people were able to decorate the living room of their dreams. In the design room the visitor can choose the furniture they like, move, turn, twist and colour them and change the wall colours and surfaces. Other visitors are able to browse rooms and grade different decorations. We modelled a stylish and fresh looking living room as the main navigation for the campaign site. A stirking and eye-catching banner campaign was also created to support the campaign.

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