With no budget, we decided to show how this award is important for these young creatives and how the Young Lions title put them on evidence.

We´ve decided to talk about this young lions competition in a different way. And we finally got something easy and simple. That was what we were looking for.

Despite the small size of advertising market in our state, the number of registration was good. But the number of website view was really impressive and community involvement was great. Because of the campaign, the Young Lions Minas made fans in the whole country.