We made a pre-roll ad that viewers could skip, just like any other YouTube ad. But this time, 8 colorful alternatives appeared, around the Skip ad button. So, next to the Skip ad, viewers could also click the ‘Love ad’, ‘Feel ad’, ‘Explore ad’, ‘Rock Ad’, ‘Touch Ad’, ‘Cheer Ad’, ‘Party Ad’ or ‘Feel Ad’. The colorful buttons corresponded to the colors and the themes on the Tuborg color caps. When clicked, viewers got a wacky, subversive and plain fun Tuborg ad in that specific theme.

The ad was implemented in Youtube Trueview Instream. Targeted at 18-25 male & female. Mostly in Italy and Ukraine. The buying metric was CPV with estimated impressions of 3.8 million. Starting july 12th, till end of August.

Instead of skipping our ad, people were activated to watch one of our other ads. In total 10.7 million views were registered and 1.4 million engagements (likes, comments and shares) took place. A +1088% search uplift for Tuborg was measured during the campaign.