Heineken is ‘140 years young’ and celebrates by inviting designer to remix and reinterpret 250+ images from their icon past into a stunning bottle of the future. In the Facebook application designers can browse images, add favourites to their ‘scrapbook’ and download them for when they are ready to start designing.

Designers are encouraged to submit their design and, using a powerful combination of WebGL and HTML5, the application transforms the 2D design into a lifelike 3D bottle. The 3D bottle is fully interactive: designers can rotate, turn and zoom in on the bottle to see every detail.

We built a Facebook application that inspires designers to remix and reinterpret 250+ images from Heineken’s visual history into an iconic bottle of the future. They can browse images, add favourites to their ‘scrapbook’ and download them for when they are ready to start designing.

Designers are encouraged to submit their design and, using a powerful combination of WebGL and HTML5, the application transforms the 2D design into a lifelike 3D bottle. The 3D bottle is fully interactive: designers can rotate, turn and zoom in on the bottle to see every detail as if it were real.

After 3 months, the site had 140,000 visitors and 1,533 unique bottle designs uploaded. Designers from more than 132 different countries took part. Visitors spent an average of almost 4 minutes on the site.

All this without any supporting paid media.