Webook is a brand-new ticketing and streaming platform. They function as a gateway to a world of entertainment for Saudis. People can book tickets to concerts, sporting events, experiences, stream content and so much more. As such they needed an identity that would stand out, while explicitly express all they embody, and diverse enough to cater to the various branding and communication opportunities.

The concept behind the design was to distinctly embody the essence of Webook, which is to serve as a pioneering gateway to entertainment. By incorporating elements of the brand's name, we crafted an emblem that represents a portal into an entertainment universe. This vibrant, ever-changing identity not only reveals forthcoming events but also mirrors the diverse colors found in our events. This guiding principle is deeply ingrained in the identity and extends across all forms of communication, collateral, and merchandise.

By expanding the letterforms to the edge of legibility, we created a constantly evolving logo that constantly reveals upcoming events and transporting the viewer into a world of entertainment. The brand identity is adaptable, dynamic, and lively mirroring the vibes of the events allowing for effortless and imaginative application across various communications, collateral and merchandise.

We developed an entire typeface inspired by the logo, which we utilized to craft engaging keywords for various collateral pieces.

We also designed whimsical and playful patterns, each drawing inspiration from distinct elements of the events covered by Webook. These include motifs like the checkered flags from Formula E and confetti from concerts.

The logotype is crafted to adapt seamlessly to various formats and sizes, whether it's for billboards, posters, digital displays, arena branding, and more.

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