OwnyourC.com is an immersive, engaging and viral destination aimed at teens. Based on the premise that every choice in life defines a person and has its own set of consequences, the site capitalises on the individual customisation only the Web can provide. The site skillfully integrates traditional and new media, featuring a cacophony of illustration, sounds, green-screen video, 3D characters and stop-motion animation to create a quirky and irreverent interactive world, chock full of choice.