Cannes Lions
BMF, Sydney / COMMONWEALTH BANK / 2009
Overview
Entries
Credits
Execution
We provided a platform for our target to ‘create and share’ by partnering with Sony Playstation 3’s LittleBigPlanet, a new game on the PS3 network. Teenagers received a statement insert in the mail that drove them to commbank.com.au/pi where they could create their own Little Planet and upload it to a gallery, which could then be voted on by users for prizes.
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