Cannes Lions
GREY TOKYO, Tokyo / COLGATE-PALMOLIVE / 2013
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Description
Superior nutrition balanced Science Diet.
Our mission is to convey the pet food's "palatability" to create impression amongst pet owners.
The idea is, "YUMMY FACE Maker"!
A simple app that you could add a "tongue" to your favorite pet photo to create your pet's cute YUMMY face!
While membership registration was required, we achieved over 2,500 postings in a matter of 60 days!
Many pet owners took photos of their pet dog/cat to create the "YUMMY FACE".
Owners posted their pet's cute YUMMY FACE on Facebook, Twitter, and blogs.
Spreading from pet owners to other owners -- the community expands!
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