Cannes Lions

YUMMY FACE MAKER

GREY TOKYO, Tokyo / COLGATE-PALMOLIVE / 2013

Overview

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Overview

Description

Superior nutrition balanced Science Diet.

Our mission is to convey the pet food's "palatability" to create impression amongst pet owners.

The idea is, "YUMMY FACE Maker"!

A simple app that you could add a "tongue" to your favorite pet photo to create your pet's cute YUMMY face!

While membership registration was required, we achieved over 2,500 postings in a matter of 60 days!

Many pet owners took photos of their pet dog/cat to create the "YUMMY FACE".

Owners posted their pet's cute YUMMY FACE on Facebook, Twitter, and blogs.

Spreading from pet owners to other owners -- the community expands!

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