With a concept so close to actual TikTok content, we were looking for a creator with a unique yet known talent directly from the platform itself. Someone with a special and dramatic way of storytelling to carry our format and represent Zalando Pre-owned.

And – lucky us – we found him: Lubalin. His big reach for interpreting internet conversations in self-composed songs and performing them with his angelic voice made him the perfect match. Together we went into a shared process of composing the music and developing the script hand in hand. Keeping Lubalin’s unique charm and authenticity through a big production like Zalando Pre-owned was the biggest success and made the film even more relatable to the younger target group.