zaOza is a new digital services platform providing original ring tones, music and videos, launched in mid-November 2007.The user experience on zaOza is a kind of magic as you can share your contents from your mobile or your PC.So we created a spokesman, a purple magician to make the brand known.Target audience: 15-25 years oldClient’s brief: Use the opportunity of a media purchase on homepages on MSN.FR, AOL .FR and YAHOO.FR on the 21st, 24th and 31st of December to entertain people in a surprising way.The aim is to create a funny relation between the spokesman of the brand: the purple magician and people and to generate traffic towards the zaOza website.We are still in the teasing period, making this new brand come out.To push people to click on the banner we took possession of the maximum of space on the homepage and created a kind of "magic trick" for each one."