Zeyrek Cinili Hamam is a cultural treasure buried in the dark pages of history for many years in the Zeyrek neighborhood, a UNESCO World Heritage Site. In 2010, The Marmara Group purchased the hamam, and 13 years of extensive restoration work brought this cultural heritage back to the city.

While Zeyrek Cinili Hamam came back to life in all its splendor, The Marmara Group wanted the hammam to be included in the "Istanbul bucket list" of local and foreign tourists and to create a brand value.

We became a part of this rebirth story of Zeyrek Cinili Hamam, a 500-year-old work of Mimar Sinan, with a corporate identity and work that was as detailed and thought out to the finest detail as the tiles inside.

A masterpiece by Mimar Sinan, Zeyrek Cinili Hamam stood out with its unique architectural features. The logo and corporate identity designs created for the hamam were inspired by these architectural details.

Taking inspiration from the architecture of the hamam, a comprehensive corporate identity.

The art collaborations, exhibitions, and events hosted by Zeyrek Cinili Hamam in the realm of art greatly enrich the brand. Beyond its role as a bathhouse, the brand is positioned as a hub for culture and art, boosting its prestige and fostering deeper connections with customers.

For consumers, these offerings hold significant value, providing opportunities to engage with art and culture while enhancing their perception of the brand's services.

Zeyrek Cinili Hamam's art initiatives attract a diverse audience, locally and internationally, expanding its cultural footprint and leaving a lasting impression in the community. These endeavors effectively align with the brand's objectives, enhancing its reach and impact.