Cannes Lions

ZÜNDSTOFF

MOTOR KOMMUNIKATION, Berlin / SCHLOSSBRAUEREI IRLBACH / 2015

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Overview

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Overview

Execution

“Zündstoff” is the German word for the substance that ignites an explosive. And that’s exactly what this delicious Bavarian beer is made for. It’s supposed to ignite the party mode in every one of us – to bring out the best in us. And what this best can be is represented by a very special series of trophies.

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