Spikes Asia

ZOJIRUSHI RIce-Upcycled BEER project

DENTSU INC., Osaka / ZOJIRUSHI CORPORATION / 2024

Case Film

Overview

Entries

Credits

Overview

Background

ZOJIRUSHI CORPORATION, the leading rice cooker manufacturer in Japan, faced a challenge while developing their rice cookers. They needed to find a solution for the surplus rice produced during the testing process, known as "test rice," which was used to assess cooking conditions and taste. At the time, this surplus rice was being downcycled as a component.

Similar Campaigns

7 items

Lux Flowerbomb

INMOBI, Singapore

Lux Flowerbomb

2018, LUX

(opens in a new tab)