At home, a young guy starts emptying out the groceries. He has bought Zon Energy Drink. An a bulb lamp too.

We made a simultaneous combination of merchandising actions with energy failing effects on cable TV in a radical sports TV show, lit up a poster in a cinema located beside the screen during the movie, and billboards were located in high visibility points of the city, with energy failing effects. The base of the campaign created in made through open TV and magazine.

The high impact of this action has contributed to reduce the exposition frequency, reducing the total investment, generating a high index of brand knowledge and of the benefits of the product. 80% of those interviewed by AMBEV have stated having knowledge of the product and have recognised its main benefit as energy.