Objective: make teenagers return to the zooHow could we get close to them again? Simply by becoming their friends.The solution: to get closer to teenagers and the place where they’re now - social networks.The idea was to make fun profiles of different animals of the zoo in MySpace, so that teenagers could meet with them and thus become friends again.The profiles had different contents such as videos, pictures, polls and games and were updated each day for each animal.For example: the bat sent messages to their friends just at night.At the same time the action was communicated in MySpace with banners suggesting to become friends.

The campaign turned into one of the initiatives that generated the most clicks in My Space Latin America. The animals circulated event invitations to their friends. In this way we took the world’s teenagers from the online world to the offline world. They came back to the Zoo. 135. 421 teenagers became friends with the Zoo again.