Cannes Lions

ZOO

DEL CAMPO/NAZCA SAATCHI & SAATCHI, Buenos Aires / BUENA VISTA / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

The campaign turned into one of the initiatives that generated the most clicks in MySpace Latin America. The animals circulated event invitations to their friends. In this way we took the world’s teenagers from the online word to the offline world. They came back to the Zoo. 135,421 teenagers became friends with the Zoo again.

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