ChallengeThe Bucharest Zoo has been struggling with a wide spread prejudice: that the animals are not well taken care of and that the park itself is not very attractive. Nothing could be far from the truth: animals are extremely well taken care of and the place itself has undergone major changes which made Bucharest Zoo one of the main attraction when it comes to leisure outdoor activities for city people. But most people in town still didn’t know this.Our task was crystal clear: determine more and more people to come visit the zoo.

SolutionIn the context of a wider operation, we created stickers (stuck with lipstick kisses from various animals from the zoo), and put them on various bars, clubs and restaurants toilet mirrors, mall elevators across town, bus windows and glass doors.

This was a very special and funny way for the animals to tell people to come back and visit them and spread the Zoo Love around.ResultsThe campaign was a huge success, as one month only after the launch of the campaign, Bucharest Zoo increased its number of visitors by 400%

The campaign was a huge success and, only one month after the launch of the campaign, Bucharest Zoo increased its number of visitors by 400%!