Our goals were, firstly, to communicate Axpo's sponsorship of Zoo Zurich. Secondly, we were to announce the 75th anniversary of Zoo Zurich and its public appeal for funds for a newborn lion, to generate a symbolic contribution.The solution was a state-of-the-art microsite with a highly creative and playful cross-media approach. Different features were placed in a realistic expedition scenario: information, a movie, downloads and a contest.

Interactivity at its best, combined with the idea of exploration: Users got a real chance to be active, to discover and to identify with the world around the client’s message.