For each £10,000 spend the guys left to their own devices as much as possible. Everything from planning routes to negotiating with agents was filmed, along with the entirety of whatever adventure the spend took them on. This was edited down into a 20-second TV ad that launched each idea. This was followed by longer films telling the bigger story that were posted on a bespoke website – Zootube.co.uk – that also included interactive games and blog entries from the pair’s jealous co-workers. Eventually, due to expanding interest and PR coverage, even the magazine itself began reporting on the guys’ antics.

For each £10,000 spend the guys left to their own devices as much as possible. Everything from planning routes to negotiating with agents was filmed, along with the entirety of whatever adventure the spend took them on. This was edited down into a 20-second TV ad that launched each idea. This was followed by longer films telling the bigger story that were posted on a bespoke website – Zootube.co.uk – that also included interactive games and blog entries from the pair’s jealous co-workers. Eventually, due to expanding interest and PR coverage, even the magazine itself began reporting on the guys’ antics.