Cannes Lions
DAVIDANDGOLIATH, Los Angeles / ZOO YORK / 2008
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Zoo York is all about New York attitude and the "unbreakable" spirit of the city. The Zoo Crew see it as their duty to protect the soul of the streets. Sometimes "the man" gets a little ahead of himself and needs to be put back in his box.Imagine sending out a large army of small "unbreakable" foot soldiers to take on "the man". That's exactly what we did. Together with the Zoo Crew we assembled an army, branded them, and sent them out on a mission.
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