The idea for this website is based on the direct correlation of the natural with the modern. The clash between the untouched nature of Bialowieza Forest, the place of origin of Bison Grass, the most important ingredient of Zubrówka, and the modern design of a club, where a representative of the target group spend a portion of their day. The instructions section of this website, which teaches how to prepare excellent drinks using Zubrówka, is an added benefit. By signing the guestbook, a virtual plant is planted. Every virtual tree is a step towards planting a real one in a real forest.