We decided to organize a football tournament where we could engage as many kids as possible. To fulfill this great call, we decided to use Internet as the medium that would allow us to realize the tournament. This is how Copa Zucaritas Barcelona began, a virtual football tournament where each participant created their teams with a product code, and battled against other teams in many matches, to define who would be the winner of the trip to the Home of FC Barcelona.

Product sales during the promotion increased by 7%, exceeding customer expectations. The participation on the website exceeded by a very high margin other online promos made by Zucaritas, reflecting the success that it had on our target.• 104,308 visits to the site in 7 weeks of tournament• More than 1000 teams registered.• 64,800 minutes of play.