In India, censorship doesn't allow the expression of "sex" on any broadcast channel. Words like penis, vagina and many words of the local "Hindi" dialect are considered derogatory and Indian Ministry of Broadcast imposes a "beep" on all related words. Hence broadcast in India is marred by beeps. In the land of rampant sex crimes and unwanted pregnancies "sex" is beeped out.

Durex MTV Rex Talk campaign runs on the chromosome that all the issues related to sex, are because we Indians do NOT talk about Sex.

To launch the campaign MTV used *beep* as the tool, to shake up the youth and realise the sheer necessity to talk about sex. We must "unbeep" sex from our lives, and because talking about it will create all the awareness we need to make India rise beyond its current image of an unsafe nation.

One woman gets raped every 22 minutes in India. Only one in every four accused in the crime gets convicted. Between 1971 and 2011 cases of rape registered a 873 percent jump. According to National Crime Records Bureau, this is biggest among all crime categories. The land of the beautiful Kamasutra now considers Sex and talking about Sex, a taboo. Condom penetration is reduced to a mere 12%. India has world’s largest youth (10-24 yrs) population of 356mn and 3rd largest Online population. With the IT boom, every youth has a mobile in their hand. MTV and Durex are largest youth brands of country, decided to change the tongue tied nature of youth about sex.

MTV and Durex came together to make the first India Reality Show about sexual wellbeing and awareness, Durex MTV Rex Talk. A Reality Show to make India talk about Sex!