DJ-51 is a mobile application that creates micro social networks designed to produce the perfect soundtrack. The networks analyze participant’s Spotify libraries, finding the best songs to create a collective playlist that accommodates everybody’s taste and the mood of the room. 

Each network can only be accessed within the shared physical space. The unique social networks built by DJ-51 leverage geo-location data from mobile devices. They constantly evolve to accommodate the people joining or leaving the space, and disband once everyone has left.

The mobile application launched globally at SXSW as a musical and technological innovation.

The networks generated through DJ-51 help users connect to the physical space they occupy by appropriating our ubiquitous use of mobile devices as social platforms. This innovation is an adaptation of socket based technology. Each ephemeral network is created and disbanded based on geo-location data shared through mobile devises.

In order to fully use the mobile application users are required to share their location data. Based off their shared location the application searches a 0.1 mile radius for existing micro-networks. If one exists it is revealed to the user and they can choose to join that network. They can also create their own network. Creating a new network drops a pin, within the application database, as the location of that micro-network so it can later be accessed by users within its radius. When the user leaves, or the geo-location data being shared by their mobile device exceeds the perimeter, they can no longer access the network, and the application database dissolves all of their shared data. When all users have left a specific micro-network, or space, the application database forgets its pin as well, thereby removing all data of the mico-network, i.e. its location.

The application is hosted on multiple Amazon servers, maintained by its Lead Designer and System Engineer, Jorge Proano. As users increase, more servers are activated and billed to the application proprietor Cachaca 51. DJ-51 has been publicly released and can be downloaded from the Apple Store and Google Play.

DJ-51 launched globally at SXSW as a musical and technological innovation. The development of these unique micro-networks based on our physical space create a new kind of social experience.

DJ-51 has proved to be a highly successful global launch platform for Cachaca 51. Within the first three weeks the application had more than ten thousand downloads. It has been organically growing with approximately a thousand more downloads a day in over 35 countries.

The social innovation that these networks offer redefine network connectivity across the world. It is a universal connection rooted in the space we occupy not distant connections. They offer a new perspective and sharing model for social engagement.