We created a film that was a parody of Apple’s famous product launch films. In it we touted the catalogue as the latest and greatest life-changing tech device, and renamed it the "bookbook". The film shows a tech guru from IKEA walking us through the catalogue’s amazing features. 3D renders of the catalogue show its sleek design from various angles, and numerous life style shots show its seamless integration into your life. The tech guru relates, with moist eyes, the incredible impact this device will have on your life.

You know, once in a while something comes along that changes the way we live. A device so simple and intuitive, using it feels almost familiar.

Introducing the 2015 IKEA Catalogue. It’s not a digital book, or an e-book. It’s a bookbook.

The first thing to note is no cables. Not even a power cable. The 2015 IKEA Catalogue comes fully charged, and the battery life is eternal. The interface is 7.5 x 8 inches, but can expand to 15 x 8 inches. Navigation is based on tactile touch technology, that you can actually "feel".

Content comes pre-installed via 328 hi-definition pages of inspiring home furnishing ideas.

To start browsing you simply touch, and drag. Right to left to move forward. Left to right to move backwards. Notice something else? That’s right, no lag. Each crystal-clear page loads instantaneously, no matter how fast you scroll.

If you want to get a quick overview, just hold it in the palm of your hand, and using just your thumb, speed-browse the content.

If you find something you want to save for later, you can simply bookmark it, and even if you close the application, you can easily find the bookmark again. Amazing.

What about multiple users? For that we’ve introduced a simple colour coding system to avoid confusion. If you want to share a particularly inspiring item, you literally share it.

Another special feature is password protection, which is voice activated.

Excuse me, that’s mine.

At IKEA we feel that technology this life-enhancing should be in the hands of everyone. So the 2015 IKEA Catalogue is free. You can download one from your mailbox, the one you open with a key. If it’s not there, try refresh the next day. Or you can upload yourself to the IKEA store and find one there.

Experience the power of a bookbook.