Brand Experience and Activation > Use of Promo & Activation

XPERIA UNDERWATER STORE

FP7/DXB, Dubai / SONY / 2015

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Product Launch/re-Launch or Multi-Product Promotion in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
LIFEPAINT

Cars & Automotive Services

LIFEPAINT

VOLVO, GREY LONDON

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
CHASING HORIZONS

Use of Promotional Events & Stunts

CHASING HORIZONS

CITIZEN, WIEDEN+KENNEDY AMSTERDAM

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Gold Cannes Lions
SECURITY MOMS

Use of Live Shows/Concerts/Festivals

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE SALT YOU CAN SEE

Use of Ambient in a Promotional Campaign: Small Scale

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
SHADOW WIFI

Use of Ambient in a Promotional Campaign: Large Scale

SHADOW WIFI

LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

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Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
SOS SMS

Use of Digital Advertising in a Promotional Campaign

SOS SMS

RED CROSS, GREY GROUP MÈXICO

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Gold Cannes Lions
UNSKIPPABLE

Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

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Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

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Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

BDF, FCB BRASIL

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Gold Cannes Lions
4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

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Gold Cannes Lions
THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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Gold Cannes Lions
SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE GUN SHOP

Public Health & Safety & Public Awareness Messages

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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More Entries from FP7/DXB

24 items

Bronze Cannes Lions
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Retail

AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

BABYSHOP, FP7/DXB

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Bronze Cannes Lions
SAPNA (DREAM)

Live Experience

SAPNA (DREAM)

SMARTLIFE, FP7/DXB

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Bronze Cannes Lions
XPERIA UNDERWATER STORE

Branded Live experience

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Bronze Cannes Lions
XPERIA UNDERWATER STORE

Special Build

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Bronze Cannes Lions
SAPNA (DREAM)

Interactive Outdoor Experiences

SAPNA (DREAM)

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

Titanium

AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"

BABYSHOP, FP7/DXB

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Shortlisted Cannes Lions
CHANGE HAS A TASTE

Food & Drink

CHANGE HAS A TASTE

COCA-COLA, FP7/DXB

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Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Fast Moving Consumer Goods

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

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Shortlisted Cannes Lions
XPERIA UNDERWATER STORE

Targeted Ambient Media: Large Scale

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Shortlisted Cannes Lions
THE POACHING PHONE

Self-Promotion

THE POACHING PHONE

FP7/DXB, FP7/DXB

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Shortlisted Cannes Lions
THE FARM

Small Scale logo and visual identity

THE FARM

AL BARARI, FP7/DXB

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Shortlisted Cannes Lions
"PARENTHOOD": REPHRASED

Retail / Travel / Leisure

"PARENTHOOD": REPHRASED

BABYSHOP, FP7/DXB

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Shortlisted Cannes Lions
XPERIA UNDERWATER STORE

Product Launch/re-Launch or Multi-Product Promotion

XPERIA UNDERWATER STORE

SONY, FP7/DXB

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Shortlisted Cannes Lions
AD D

Financial Products & Services

AD D

NATIONAL HEALTH INSURANCE COMPANY - DAMAN, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Charity & not for Profit

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Branded Live experience

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Original Printed Content

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Integrated Campaign led by Content Platform

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
DON'T 'TREAT' YOURSELF TO ANTIBIOTICS

Education & Awareness

DON'T 'TREAT' YOURSELF TO ANTIBIOTICS

NATIONAL HEALTH INSURANCE COMPANY - DAMAN, FP7/DXB

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Shortlisted Cannes Lions
PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

Print and Poster

PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR

SMARTLIFE, FP7/DXB

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Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Innovative Use of Social Media

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
TODAY I WILL

Corporate Image & Information

TODAY I WILL

COCA-COLA, FP7/DXB

(opens in a new tab)
Shortlisted Cannes Lions
THE LEAST ACTIVE KIDS IN HISTORY

Use of Branded Content created for Digital or Social Media

THE LEAST ACTIVE KIDS IN HISTORY

OMO, FP7/DXB

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Shortlisted Cannes Lions
HEY FUTURE ME...

Financial Products & Services

HEY FUTURE ME...

EMIRATES, FP7/DXB

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